Where We Came From...

Sweetums Signatures started by accident actually. I had a corporate position where I traveled constantly; I was never home. Liking my job, but miserably missing my home, I did a little soul searching and took a chance…
The word “entrepreneur” is a word we throw around lightly in my family. My mom owns a flower shoppe and my dad owns a tent and table rental business. My in-laws own a salon and an excavating company, and my husband races sprint cars. So naturally it’s in my blood.
When decals for my husband’s race car became too expensive, I purchased some equipment and started making them myself… I mean really, how hard could it be? From something that started so small, grew an addiction, a passion, and a way out of my corporate misery.
In January of 2007, Sweetums Signatures was born. I quit my corporate position soon after and never looked back. Since then we’ve added more help and more equipment. I work more then ever, but I absolutely love what I do, and I don’t travel away from home anymore. In October of 2010 my husband and I had our first child, a baby girl. I couldn’t imagine one day without her. I am so thankful for the many blessings in my life, and a true believer that everything really does happen for a reason.
- Signed Danette Martin, owner and founder of Sweetums Signatures